FACE SERUMS

Face serums are often largely misunderstood. You might be wondering: do I need a serum AND a moisturizer? Let us tell you why both are a necessity.

Face serums are lightweight products that contain a high quantity of active ingredients. In the words of our Director of Education: “Think of them as a shot of extremely concentrated nutrients made up of smaller molecules to penetrate deep into the skin. This makes them an active tool for targeting specific skincare concerns and allows them to function as a support system for your moisturizer.”

It’s essential to look at the ingredients when choosing a serum–each skin is unique and has different necessities. If you have oily skin, you should choose a serum containing ingredients such as salicylic acid to control excess oil. Look for formulas that incorporate hyaluronic acid for dry complexions to provide deep hydration and help minimize skin aging. You may also benefit from serums with Vitamin C if you encounter dull and damaged skin from sun exposure. If you are a fan of retinol look for serums featuring this trending ingredient when wanting to renew the surface of your skin and promote anti-aging benefits.

Pro Tip: most of the time, you may layer serums to target treat multiple concerns at once. Now, enjoy selecting the one or maybe two or three serums that best adapt to your skincare needs both in the morning and at night.