Serums are the beauty allies that just don’t get enough credit. The reason? They are largely misunderstood.
Test your beauty knowledge and discover why with this FAQ.
1. IF I USE MOISTURIZER, I DON’T NEED A SERUM (OR VICE VERSA).
FALSE. This is a very common, yet incorrect, assumption. Serums and creams have different benefits.
Generally speaking, serums are ultra-concentrated products that address specific skin concerns–think wrinkles, dullness, hyperpigmentation or dryness. But, they are formulated with small molecules and have lighter textures to allow for deeper penetration into the skin and amplified efficacy.
On the other hand, moisturizers create a hydrating barrier on the skin to protect it from external aggressions. To do this, they are comprised of thicker components and creamy formulations that do not allow the skin to absorb higher concentrations of ingredients like serums can (hence why serums are the perfect skincare partners to support moisturizers!).
So, there you have it! Serums and moisturizers are different, yet complementary products. But, your skin needs both to complete your regimen.
2. SERUMS ARE ONLY NECESSARY IF YOU HAVE MATURE SKIN
FALSE. Granted, you may not want a serum with anti-aging benefits, but you may need a serum that addresses other skincare concerns. For instance, maybe your beauty routine is missing a purifying serum to minimize imperfections, such as Oxygen Complex? Younger skin can also benefit from getting an extra dose of revitalizing vitamins like the cocktail included in C + C Vitamin Complex.
If you are looking for visible results–no matter how old you are–include a serum in your routine.
3. SERUMS ARE SUITABLE FOR ALL SKIN CONCERNS
TRUE. No matter what, there is a serum designed for you. Even the most delicate or acne-prone skin can use help from a serum. If you've ever heard of the saying that "difficult skin should use less products,” don't believe it. Instead, create your own curated skincare ritual that will meet all the needs of your skin.
4. SERUMS SHOULD ONLY BE USED AT NIGHT
FALSE. As you cleanse and moisturize your face twice a day, you should also apply serums twice a day: both morning and night. That said, keep in mind, there are serums specially created for night-time use, like Diamond Life Infusion. As you shop for serums, consider the recommended application for each formula so you can pair the right products for day and night treatments.
5. I CAN USE DIFFERENT SERUMS MORNING AND EVENING.
TRUE. To maximize results, you should apply your serum twice a day. The benefit? You can address different skin concerns. Maybe you're worried about loss of elasticity and dark spots. If this is the case, we recommend using serums with more firming nutrients in the morning like Essential Shock Intense Complex and a brightening serum before bed such as Diamond White Serum. If you have sensitive skin, but are also looking for global anti-aging benefits, then use NB·Ceutical Tolerance Booster to improve your skin tolerance threshold in the morning. But, at night apply Inhibit High Definition to help minimize lines and wrinkles.
Remember, there are multiple pairings to consider when customizing the right AM/PM routine for you.
6. I CAN LAYER MY SERUMS
TRUE. Just as you can combine different serums morning and night, you can use one serum on top of the other. And, no… your skin is not going to "suffocate". It will simply benefit from both products.
As a best practice, you should always ask your beauty consultant, who will confirm if you should incorporate two serums and which are the best combination for you.
7. MY SERUM AND MOISTURIZER MUST BE THE FROM THE SAME BRAND OR COLLECTION.
FALSE. Every skin has its own voice and may require products with different properties and features. The secret is to discover what your skin really needs (in each season) and to find what works best for you. If that means mixing collections or changing up your routnine every 3 months, go for it!
Our advice: let your skincare advisor help curate the right routine with you.
8. I CAN IMPROVE MY SERUM RESULTS BY ADDING A BOOSTER
TRUE. Booster formulations are super concentrated, but what makes them different from serums is that they are designed to be added to your current products. This way, you can make your favorite beauty allies go the extra mile.
A good example is Diamond Cocoon Skin Booster, this formula strengthens your skin and balances the microbiota. It’s essential for protecting your skin against pollution and blue light and can be used by mixing it with your favorite moisturizer or serum.
9. MY NECK AND DÉCOLLETÉ ALSO NEED A SERUM
TRUE. The skin of neck and décolleté has very specific needs. That is why you should use products designed for this focus area. Try Inhibit Tensolift Neck Serum, which was created to accommodate for the intricacies of your “néckolleté” and prevent signs of aging.
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