Every December, the Pantone Color Institute™ announces its official color for the following year. The shade is selected based on an analysis of things such as fashion shows, prevailing tastes in music, global politics or the latest in marketing. For 2016, Pantone offers not one color, but two. And at Natura Bissé, always in step with the latest trends, we are embracing them. Would you like to know which of our products are Rose Quartz and Serenity?
Although at first glance it may seem somewhat arbitrary, the criteria for selecting Pantone's color of the year are quite complex. To begin with, one must remember that the shade should work in every corner of the world. This makes the selection a difficult task.
A committee of experts formed by Pantone board members and specialists from around the world spends months studying the shades used most in the various art disciplines, design and even the entertainment industry. This first analysis yields a color family, which must also reflect an attitude and a general mood. From there, they go on to select the winner.
In 2016, for the first time ever, Pantone has chosen two colors: Rose Quartz and (blue) Serenity. The shades selected should represent the needs of society, which this year seem to come together in two areas of concern: fighting stereotypes and promoting gender equality, revisiting the traditional associations we make regarding colors. By doing so, Pantone seeks to drive change toward a more unbiased society, uplifting spirits around the world and making room for dialogue.
THE SWEET TONES OF TRANQUILITY
It may be hard to understand this without knowing what these shades convey. According to Leatrice Eiseman, Executive Director of Pantone Color InsituteTM, both colors evoke calm and tranquility. They take us to a luminous, happy place where we can get away from modern technology and reconnect with our true selves. These are natural shades which invite us to reflect while at the same time awakening our more playful sides.
Rose Quartz is the color of many flowers, of sunsets, of blushing cheeks. It’s a welcoming color that expresses compassion and transports us to springtime. Serenity, on the other hand, inevitably brings to mind the sky, the sea, the air... it radiates a relaxing sense of lightness. The two shades complement each other: the warmth of Rose Quartz blends perfectly with the classic cool of blue and they find middle ground, a calm, quiet, peaceful place.
NATURA BISSÉ COLORS
According to several studies, color is the first element to which we're drawn when purchasing a product - any product. This year, will you opt for Rose Quartz and Serenity when choosing your cosmetics? Then pay close attention, because at Natura Bissé we have something for you.
Just imagine: what if one could fill a bottle with the essence of wellbeing? At Natura Bissé, we have! DIAMOND MIST is an energizing mist that protects, hydrates and brightens your skin, enveloping you in the soothing scent of lavender. As delicate as the Rose Quartz hue, it takes you to a wonderful state of happiness and serenity.
If you want to restore your skin's vitality and freshness, try any of the products in this signature line from Natura Bissé; your skin will breathe better and look more luminous. Its formulas with hydrogen peroxide and Living Water from green algae spirulina will leave your skin feeling purified and hydrated. Like blue Serenity, the OXYGEN LINE gives your skin air, oxygen and freshness!